After students have successfully produced a few original films through scaffolded direction they are invited to independently produce a finished work that fits the narrow parameters of a Slick Rock Student Film Festival (SRSFF) PSA category. The PSA makes a great "starter" independent film since the parameters are specific and clear, the duration is short, the topic can be very personal and the glamour and thrill associated with entering a submission into the SRSFF provides and extrinsic incentive as each entry includes an amazing limo ride, the potential of seeing their production on the giant 50-foot Fox Theater screen, and the chance of winning a highly-coveted rock. To scaffold the project for less accomplished students, the assignment allows for the reproduction of an existing PSA. 

ASKING WHY! With all video projects, students must be baited by asking why to engage their spirit? Why are we doing this project? The point of any PSA is to promote the best hopes for our world today and our children's world tomorrow. Lean upon students' maturing interest to make the world a better place.


  • CTE 9.0      Leadership & Teamwork - Students learn leadership skills and work in dynamic groups to make proper production decisions and resolve team conflicts (leadership styles, value of teamwork, school citizenship, community engagement, organization skills, conflict resolution, consensus building).
  • CTE 10.0    Technical Knowledge & Skills - Students demonstrate technical skills and learn academic vocabulary common to pathways in the Arts, Media, and Entertainment fields. 
  • CTE 11.0      Demonstration & Application - Students demonstrate and apply concepts composing the Arts, Media, Entertainment pathway.
  • VAPA 5.0    Connections, Relationships, Applications - Students apply film production skills across subject areas. Students develop generative skills that include: creativity, problem solving, communication, time management and resource management. Students learn about careers related to the media and entertainment industry.
    • VAPA 5.2    Manage time, prioritize responsibilities, and meet completion deadlines for a production as specified by group leaders, team members, or directors.


You've matured; you've grown up. You have begun to think beyond your own little world and started caring about the world around you. You ask, "How can I make the world a better place?" As luck would have it, the Ad Council of the Federal Government has invited you to produce an original PSA that seeks to change attitudes in youth about an important health or societal issue. The Ad Council expects your video to be submitted to the annual Slick Rock Student Film Festival which guarantees a thrilling limousine ride to the Fox Theater in Downtown Visalia where you will parade upon a red carpet through a throng of adoring fans. The film competition also rewards the best entries by playing them on the giant 50-foot Fox Theater movie screen and potential of prizes or even a coveted Rock.